MUNICH ELECTRIFICATION UNVEILS NEW BRAND "PURE ME" TO EXPAND ACCESSIBILITY AND IMPACT OF BATTERY MANAGEMENT SOLUTIONS
PROVIDING ACCESS TO ESTABLISHED BMS SOLUTIONS OF MUNICH ELECTRIFICATION
Munich, 01.12.2023 - Munich Electrification is excited to announce the launch of its new brand, PURE ME, aiming to enable broader access to cutting-edge Battery Management Solutions (BMS). Founded in December 2023, PURE ME is strategically designed to cater to a wider customer base by offering established products with a set of application configurations only.
Unlike customized BMS solutions, PURE ME provides compatibility with a variety of existing setups, allowing businesses to seamlessly utilize the trusted products. The primary objective of PURE ME is twofold: to maximize impact and tap into a previously underserved market segment. The unique proposition of PURE ME lies in its ability to cater to a wider audience without compromising on quality or sophistication. By eliminating barriers such as intricate customization, PURE ME empowers a broader range of stakeholders to contribute to the global acceleration of electrification efforts.
"We recognized that not everyone in the market requires customized, tailor-made BMS solutions," says Stefan Demmel, Co-Founder at Munich Electrification. "PURE ME allows us to serve a more diverse customer base while promoting the use of our reliable, series-produced products. This is a significant step towards our goal of advancing electrification on a global scale."
PURE ME's mission is rooted in the belief that a fast, robust and accessible BMS solution can play a pivotal role in expediting the transition to electrification across various industries. By providing configurable products, PURE ME ensures that a wide range of projects can benefit from Munich Electrification's state-of-the-art technology.
With this strategic expansion, Munich Electrification anticipates not only making a meaningful impact but also enhancing the overall reach of its established product line. PURE ME is set to revolutionize the BMS landscape by offering a straightforward solution that aligns with the diverse needs of an ever-evolving market. PURE ME complements Munich Electrification by providing the fully industrialized BMS products to projects with flexible customization needs resulting in reduced one-time costs and accelerated production readiness.
